Press Release

Leeds, 23 October 2009 - Martin Port, MD of vehicle tracking and mobile resource  management company Masternaut Three X, has been recognised as a Dell hero and will appear in the IT giant's "Take Your Own Path" campaign. The global marketing campaign features pioneering entrepreneurs and their use of Dell products.

"Dell has always believed that it takes an extraordinary person to launch and run a business. We understand the potential of medium and small businesses to transform the global economy and the Take Your Own Path campaign underscores Dell's commitment to supporting individuals with a big idea," said Steve Felice, President of Dell Small and Medium Business. "Dell celebrates the many achievers and dreamers who dare to forge ahead in their own way with a view of how they could change the world, pushing boundaries and ultimately, leading the global economic recovery."

Martin Port joins other influential Dell heroes, including Lonely Planet's Tony Wheeler, Julien Davenport of the Good Energy Group, Mark Gerhard of Jagex and Richard Reed of Innocent Drinks.

Microsoft and Intel are committed to entrepreneurs' success and have joined Dell in supporting the Take Your Own Path campaign. 

"The Take Your Own Path campaign reflects the entrepreneurial spirit of both Dell and Intel.  We are proud to honour the Heroes who are part of the campaign through our support of this innovative marketing campaign," said CJ Bruno, vice president and general manager, Intel Americas. 

Martin Port is delighted to join the Dell campaign. He commented: "Seven years ago we started out with only three employees and we've never looked back since. The company now has more than 2000 customers in the UK and has established offices in Belfast, Ireland and Australia. As a technology partner and a major influencer within the world's IT led economy, Dell understands what it takes to run a successful entrepreneurial company. We are proud to join the other Dell heroes in helping shape worldwide business."

Editors notes:

• Martin Port is Managing Director of the UK's leading provider of vehicle tracking and mobile resource management solutions. Martin's passion for customer service took him on a journey from selling bread in New York City to founding and leading the largest fleet tracking business in Europe. The company has won a raft of awards and remains at the cutting edge of mobile resource management.
• Masternaut Three X specialises in innovative vehicle tracking and mobile workforce applications delivered over the web. Customers use these to boost efficiency, cut operational costs and reduce their carbon footprint. Masternaut Three X excels in creating, delivering and supporting end-to-end solutions, including Microsoft Dynamics based business systems for accounting and CRM, mobile workforce applications and hosted services.  Masternaut is Europe's leading vehicle tracking supplier with more than 100,000 subscribers across Europe.

Contacts:

Editorial enquiries please call Robert Peel +44 (0)1666 823306.
Please FAX any colour sep. requests to fax no 01666 824668
READER ENQUIRIES to Martin Port at Masternaut Three X - +44 (0)113 281 4000
Email: media@masternaut.co.uk, Web:www.masternaut.co.uk

Masternaut Three X, Priory Park, Great North Road, Aberford, Leeds, LS25 3DF
Telephone: 0113 281 4000
Fax: 0113 281 4009
e-mail: info@masternaut.co.uk